ACTION Participates in Soft Land Partners' Soft Land Expo: USA Edition

November 12th, 2020

On October 27th, Soft Land Partners (SLP) hosted the first-ever, 24-hour expo for internationalizing companies, Soft Land Expo: USA Edition.

The objective of the event was to provide both international companies seeking to enter the U.S. market and U.S. companies seeking to internationalize with the knowledge, resources, and partnerships to support their expansion. This resulted in opportunities to connect and learn in every time zone, peaking at 8,500 interactions on the virtual platform.

“Our goal in designing a 24-hour event for internationalizing companies was to send a simple message: we are here to support you with mission-critical intelligence and relationships no matter what country or time zone you are in,” shared Bill Kenney, Founder of Soft Land Partners.

ACTION Innovation Network's Executive Director, Joan Popolo, presented a session on "Where to Land? Considerations When Choosing Your First US Office".

The packed agenda offered 64 workshops (32 inbound and 32 outbound), 3 ecosystem tours, 6 hours of networking and matchmaking, 3 case studies, and 3 global investor pitch events hosted by America’s Real Deal™ – SEE RESULTS HERE.

The key take-away from conversations among hundreds of trade and investment professionals, market-entry specialists and globalizing companies in attendance–whether they were joining from Seoul, London, Budapest, Moscow, Silicon Valley, Sidney, Sao Paulo or elsewhere–was the importance of developing a trusted network.

Soft Land Partners is a global consortium of professionals and organizations that specialize in helping international companies successfully enter and scale in new countries and markets. Joan Popolo (ACTION Innovation Network), and Wendy Pease (Rapport International), co-organize the monthly SLP Boston Meetups. If you are interested in participating, please contact This email address is being protected from spambots. You need JavaScript enabled to view it. .