ACTION Kicks Off Cleantech Incubator Roundtable Series with Best Practices for Cost-Effective Marketing and PR


June 23, 2014

ACTION Contact
Joan Popolo
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Fall River, Mass (June 23, 2014) - ACTION, the Association of Cleantech Incubators of New England, with support from the Massachusetts Clean Energy Center,  hosted its first incubator roundtable at the  Newburyport CleanTech Center in Newburyport, MA. The topic of discussion was “Effective Marketing and Public Relations Strategies for Incubators on Tight Budgets.”  The event was facilitated by Jennifer Karin, of Matter Communications, also located in Newburyport, MA, with additional expertise contributed by ACTION sponsor, Marc Bane, of Bane Marketing and Communications.Representatives from incubators NorthShore InnoVentures of Beverly,MA, Institute for Energy and Sustainability of Worcester, MA, Merrimack Valley Sandbox of Lowell and Lawrence, MA, Newburyport CleanTech Center of  Newburyport, MA and Creative Chef Kitchens of Derry, NH, as well as ACTION and the Massachusetts Clean Energy Center staff participated in the discussion.

“Many non-profit incubators have limited resources to commit to marketing efforts,” said ACTION Program Manager, Joan Popolo. “Ms. Karin’s informal workshop provided examples of economical public relations and social media programs that depend more on consistency and targeted messaging rather than exhaustive budget resources.”

The group shared successes, tips and challenges in their marketing communication programs as part of an effort to market their incubators and member startup companies.  The roundtable was the first in a series that brings together incubator managers from around the New England region to discuss best practices around topics of interest in incubator management.


The Association of Cleantech Incubators of New England (ACTION) is New England’s network of cleantech incubators sharing the common goals of accelerating the growth and success of early-stage companies, strengthening the regional cleantech cluster, and creating more green jobs in New England. 

Their network of incubators provides diverse resources and a highly- supportive hub in which entrepreneurs, business leaders, government agencies, community leaders, investors, universities, and other interested organizations can collaborate toward the successful commercialization of enterprises that will build a prosperous green economy, improve the quality of our lives and sustain the health of our environment. Visit